ROAD DISTRACTIONS MEAN MOTORISTS MISS OUT ON MEMORIES

Nearly three quarters (73%) of UK motorists enjoy driving, yet distractions on the road leave Brits missing out on making memories this summer as they focus on sat navs, traffic and avoiding roadworks. The study of 2,000 motorists commissioned by car manufacturer Hyundai, revealed a whopping 72% of drivers have turned up to the desired location with no real recollection of the route they took. Over a fifth (21%) go on to say how driving an electric car increases their chances of a memorable journey, because planning the route enables drivers to take a break and not only charge the car but refresh ahead of the next leg of the journey. Others agreed an electric car adds benefit to any potential road trip and memory making, with no changing gear potentially creating a more relaxed driving environment. When it comes to making memories, talking to passengers, worrying about how much fuel is left and engine noise are revealed as other common distractions. The research discovered that over a third (34%) are more likely to remember a car journey when travelling with others - as opposed to being alone. A third (33%) also state that the most prominent memory from previous driving trips have been who they have travelled with, beating amazing views (33%), passing famous landmarks (30%) and the destination itself (29%). However, when asked about what sounds are most associated with a road trip, the sound of the engine (38%) surprisingly beat the radio or podcasts (36%) and the sound of the sea (16%). Hyundai has curated 10 memorable driving routes for the nation to enjoy this summer using the top 20 things that make a car journey memorable1. TOP 10 MOST MEMORABLE DRIVES IN THE UK: North Norfolk Coast: King's Lynn to Cromer via the North Norfolk Coast Through Kielder Forest: Hexham Abbey to Hawick London After Hours: Notting Hill to Greenwich Surrey Hills: Dorking to Petworth Edinburgh and East Lothian: Edinburgh to North Berwick From Highlands to Coast: Glenshee to Banff portion Dartmoor: Tavistock to Ashburton Welsh Coast: Llyn Peninsula to Fron Haul Jurassic Coast: Swanage to Weymouth Somerset: Clifton in Bristol to Glastonbury One in four (26%) motorists don't pay as much attention to their surroundings when driving as they should and rarely take time to notice the scenery they're driving past. 44% agreed that taking breaks is a sure-fire way to help focus on the journey and the driving experience, as well as planning the route (38%), talking to passengers (28%) and even making sure you're well rested (28%) and fed beforehand (23%).