FALLING SUPPORT AMONGST WOMEN FOR ELECTRIC CARS PROMPTS CALL FOR GOVERNMENT AND INDUSTRY TO PUT WOMEN IN THE EV DRIVING SEAT

The UK's leading EV advice site Electrifiying.com is calling on the Government to step up and ensure that women don't get left behind on the road to electrification. A joint survey of 3,712 female drivers by Electrifying.com and The AA found that two thirds of women don't want to give up their petrol or diesel cars, citing concerns around how to charge an electric car and a lack of confidence in the infrastructure as key reasons - with 55% of women telling us that they have concerns about their personal safety due to the location of some charging points. Female drivers also told us that they have concerns about running out of charge with their family in the car, with 60% giving this as a reason for their reluctance to switch. Women's enthusiasm to embrace electric vehicles has dropped dramatically over the past two years with just 16% saying that they feel confident about the prospect of charging an electric car, compared to 40% of men. While the number of women who feel less confident at the prospect of driving an EV than they do a petrol or diesel car has risen to 60%, up from 50% in 2021. A resounding 66% of female drivers said that clear and easily accessible information about electric cars - along with the opportunity to drive one - would help give them the confidence they need to switch, with 1 in 5 admitting they find information about how electric cars work confusing. To ensure no woman gets left behind on the road to electric, the female-fronted website Electrifying.com is calling for a Government led campaign to help alleviate the genuine concerns women have about EVs. Additionally, it is calling on the automotive industry to come together and offer women the opportunity to take extended test drives of electric cars to bolster their confidence - in a pressure free environment away from the dealership.